Last updated: August 11, 2026
These Terms of Service ("Terms") govern your use of The Waypoint Method™, a product of 4W Strategic Consulting ("we," "us," or "our"), accessible at thewaypointmethod.com (the "Service"). By purchasing access to or using the Service, you agree to these Terms.
The Waypoint Method is a guided, AI-assisted process that helps professionals define their brand identity and ideal client. Upon completion, you receive a written Brand and Identity Brief. The process is self-paced, and your progress is saved automatically so you can return at any time.
Access to The Waypoint Method requires a one-time payment of the price displayed at the time of purchase (currently $19.99 USD). Payment is processed securely through Stripe. Upon successful payment, you receive immediate, unlimited access to the full process. There are no recurring charges or subscriptions.
You must create an account with a valid email address to use the Service. You are responsible for maintaining the security of your account credentials. Each purchase grants access to one individual — accounts may not be shared.
Your responses to the guided process and your generated Brand and Identity Brief are private and belong to you. We do not access, review, share, or sell your individual results. See our Privacy Policy for complete details on how your data is handled.
Your Brand and Identity Brief is generated using artificial intelligence (Anthropic's Claude) based on your responses. While the process is designed to produce meaningful, actionable insights, the output is generated content and should not be considered professional legal, financial, or therapeutic advice. You are responsible for how you use your brief.
The Waypoint Method™, including its name, process structure, system prompts, question framework, branding, and website design, is the intellectual property of 4W Strategic Consulting. All rights reserved.
Your Brand and Identity Brief — the output generated from your personal responses — belongs to you. You may use, share, print, or distribute your own brief as you see fit.
You agree not to:
The Service is provided "as is" without warranties of any kind, express or implied. 4W Strategic Consulting shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Service. Our total liability shall not exceed the amount you paid for access to the Service.
Please see our Refund Policy for details on refund eligibility and the refund process.
We reserve the right to modify these Terms at any time. Material changes will be communicated by updating the "Last updated" date on this page. Continued use of the Service after changes constitutes acceptance of the updated Terms.
We may suspend or terminate your access to the Service if you violate these Terms. You may request account deletion at any time by contacting us.
These Terms are governed by the laws of the State of North Carolina, United States, without regard to conflict of law provisions.
Questions about these Terms? Contact us at:
4W Strategic Consulting
Email: joe@4wstrategicconsulting.com
Phone: 984-333-5077